How do they make high-end binoculars?

I stumbled across this video on Twitter yesterday. It offers a bit of insight into the manufacture of high end binoculars and optics for birding and nature watching from the perspective of a pair of Swarovski Optik’s flagship binoculars — the EL Swarovision range.

While this is a Swarovski video, I’m sure there are parallels with all of the leading optics manufacturers like Zeiss, Leica and Nikon. Fascinating stuff… and perhaps some clue as to why the best-of-the-best cost so much.

About Calvin Jones

Calvin Jones is a freelance writer, author, birder and lifelong wildlife enthusiast. He is founder and managing editor of He is also the tour leader and wildlife guide on our West Cork based Discover Wildlife tours.
Calvin is also co-author of bestselling digital marketing titles and offers digital business consulting services and training through Digital Marketing Success

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