New beginning birding series in association with Meopta Optics

Meopta LogoIreland’s Wildlife has teamed up with premium Czech optics manufacturer Meopta to bring you a series of four articles focussed on Beginning Birdwatching.

Launching later this month, the series looks at why we watch birds; the relationship between birds, habitats and seasons in Ireland; bird identification basics and choosing the right birding equipment. It is aimed squarely at the birding novice, and is designed to help people just getting started on their birding adventure to hit the ground running in what is a tremendously enjoyable and rewarding pastime.

We are absolutely delighted to be working with Meopta to bring you this content on the Ireland’s Wildlife site, and look forward to developing more great content in collaboration with Meopta and other brands moving forward.

NB. you’ll find more content on birds and birding in Ireland on this page.

Why we’re working with brands to enhance content development

Meopta Optics BannerCreating high quality content is a resource intensive process. Working with brands helps us to dedicate the time great content demands and deliver the quality you deserve.

It’s a win-win scenario. By partnering with us for content development projects companies get their brand in front of you… Ireland’s Wildlife readers, and we get to develop more outstanding wildlife related content for the site, and ultimately for you, the reader.

One important point here is that as a condition of the partnership we retain complete editorial control over the content produced — so the brand has no promotional input into the article beyond deciding on the topic we’re going to cover as part of the initial agreement. The only brand-centric “promotional” content will appear in the “In association with” resource box at the end of  the content, along with a link to the brand website where you can find out more. Other than that the content itself will be the same as any other article on the Ireland’s Wildlife website.

We’re looking forward to bringing you lots more great wildlife content in the near future.

What do you think of partnering with brands to bring you better content? Let us know in the comments below!

Partner with Ireland’s Wildlife

If you’re a brand operating in the wildlife and nature space, and would like to talk about partnering with Ireland’s Wildlife on content development projects, advertising, section sponsorship or anything else please get in touch using this contact form in the first instance and we can take things from there.


About Calvin Jones

Calvin Jones is a freelance writer, author, birder and lifelong wildlife enthusiast. He is founder and managing editor of He is also the tour leader and wildlife guide on our West Cork based Discover Wildlife tours.
Calvin is also co-author of bestselling digital marketing titles and offers digital business consulting services and training through Digital Marketing Success


  1. […] an overview of birding in Ireland here… and look out for a brand new series of articles on Beginning Bird Watching in association with Meopta Optics coming to the site very […]

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